“Hell hath no fury like [Dana White] scorned.”
The saga between Dana White/UFC and Fedor Emelianenko/M-1 Global is very long and complicated.
The short version is that Dana White has historically been incredibly disrespectful towards Emelianenko for his refusal to fight under the monopoly known as the Ultimate Fighting Championship. This has apparently created a lot of resentment from Mr. White who has seen fit to try to undermine and destroy “The Last Emperor” by any means necessary.
“Damn you Fedor and you insolent behaviour!!”
The UFC has made recent claims that they would love nothing more than to sign the legendary Fedor, although they sure have a funny way of showing it.
Co-owner and President of M-1 Global, Vadim Finkelchtein, accused the UFC this week of blocking a potential deal between Fedor Emelianenko and TapouT, the world’s most recognizable brand of Mixed Martial Arts apparel and merchandise.
TapouT produced a Fedor shirt that will probably never see the light of day under threat of a lifetime ban from the UFC.
“I’m afraid to disappoint the fans, but it seems like, never. Literally today, they called me from the TapouT firm and told me that they were contacted by [UFC President] Dana [White] of the UFC, and that under the threat of tearing up all the contracts with their organization demanded that TapouT categorically stop producing all the shirts from the line of Fedor Emelianenko.
“This is how Dana White feels about Fedor. So tell me, what can we think about such a person after this, that even in things that have nothing to do with UFC, he still tries to mess it up for us? So it seems that the shirts will just stay a rarity that fans will see in pictures. Say thanks to the UFC and their politics of monopoly.
“The person from TapouT management originally told us that, no, there weren’t going to be any problems, that TapouT was a company that was older than the UFC and they were a company which has been in the market with fighters that don’t necessarily fight in the UFC.
“Fedor isn’t greedy. He’s used to these kinds of fallouts from our friend Dana White, and to be honest, this didn’t come as a surprise [to him].
“How does a T-shirt deal for a fighter have anything to do with the UFC? The same thing happened with the RVCA deal we had, and this shows that there is constant pressure, that we’re constantly trying to be tripped up by the UFC. We’re not the UFC. We’re not Dana White and we have no interest in hurting the business of other companies and organizations.
“Unlike Dana White, who is sometimes cruel, we have no interest in hurting other people in this business, or companies for that matter.
“There are a number of companies that, because of pressure from the UFC, have never gone into a deal with us because they were afraid of what the consequences would be based on the precedence of companies that have sponsored him [in the past]. Currently the conductor of everything is Dana White, so what can we do? The only thing we can do is shrug our shoulders and continue on. We’ve told the truth and there’s no reason to hide.”—Finkelchtein
The UFC has apparently cost M-1 a seven-figure deal with the popular MMA clothing company, TapouT, after threatening to ban the company from future events if they didn’t back out of the deal they had with Fedor Emelianenko.
Are we starting to get the sense that the UFC isn’t as concerned about the success of the MMA Industry as a whole, as they are with their own Global dominance?