MMA Q&A with Efrain Escudero: Increase “Behind the Scenes” Footage

James Ryan

Efrain Escudero (aka Hecho en México) is a Mexican-American mixed-martial-arts fighter, collegiate wrestler, and reality-TV star. He trains under Drew Fickett, and competes in the 155 lb (70.3 kg) weight class.

Efrain was the winner of season eight of Spike TV’s reality show, The Ultimate Fighter and currently holds a fighting record of 12 wins (nine by submission) and no losses. This record included a win streak of seven wins over a span of only three months in 2007.

Efrain is expected to face Evan Dunham on January 11, 2010 at UFC Fight Night 20.

Here is my Q&A session with Efrain Escudero:

In your opinion, what needs to change in 2010 to make MMA more widely accepted and mainstream popular?

I believe that in 2010 they should show more of the training or more behind the scenes things like more or what an MMA fighter would do other then fighting.

What do you love most about MMA?

What do I love most I love the competition, the battle, being able to push my body to the limit.

I like this idea and believe that we are starting to see more of it thanks to shows like MMA Connected hosted by Mauro Ranallo.

The UFC has also done a good job, but I agree that more of this type of promotional activity would only benefit the fighters, the fans and the industry even more. For something like this, more is always better.

For a start-up company such as Strikeforce for example, with fewer well-known names (amongst the less traditional fans), this strategy would serve very useful in promoting their upcoming events.

The better the fans can identify with the fighters and see them as hard working, every-day people living out their dreams, the more they would be inclined to tune in when they are fighting. This would certainly help to explain the success of The Ultimate Fighter on Spike TV.

Something else to consider is that fighters should always try to be more pro-active when it comes to their own careers instead of waiting and hoping that the organizations will promote on their behalf.

To read more on my views of the benefits of self-promotion, please visit the following link:

Tito Ortiz: The Self-Promoting Champion of Guerrilla Marketing

Caution: I don’t pull any punches when it comes to unsportsmanlike behaviour.

Thanks very much Efrain and have a very happy New Year!

These are my opinions. If you don’t like them…I have others. Check them out at

James Ryan
James Ryan


  1. James

    Tomorrow: MMA Q&A with Gabriel Gonzaga: What Needs to Change in 2010?

  2. Drenny1

    I'm a bit confused about which parts of this article are referring to Escudero's comments, and which are part of a segue into the next section with tito ortiz.

    Still, I'm liking the series.

  3. James

    Hi Drenny, you're probably right – not the smoothest transition. I was hoping that the Tito article would speak for itself.

    I guess my point about the self-promotion concept was just meant to demonstrate a new level in which fighters can promote themselves instead of waiting and hoping that the organizations will promote on their behalf.

    Something else is that if I were a fighter, I would be jumping at every single opportunity to make appearances or do interviews. Keep your name out there amomgst the fans as much as possible.

    Something else to consider is self-generated “news creation” (raising money for charities, volunteering at a local hospital, contacting local news stations/papers, etc.) Always doing something positive to promote the sport…and yourself, all while doing something good for your community. Win-Win!!

    Glad to hear that you are liking the series. Two more to go :)

  4. crazycantoncuts

    awesome scoop

    great job dude

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