From the first moment that any new customer comes into contact with a business, they are immediately judging the quality of its services. This first impression becomes the standard against which all other contacts are measured.
On Saturday November 7th, the Strikeforce promotional debut on CBS will no doubt open up a whole new market for both Strikeforce and MMA in general. Now all Strikeforce has to do is put on a good enough show to keep new viewers interested enough to come back.
I can just imagine that the CBS Executive’s must still be reeling from the EliteXC let down (in case you missed it or forgot; Kimbo Slice got knocked out in one of the most over-hyped, do-nothing fights in the history of MMA). It didn’t exactly leave the newly acquired, “non-traditional” fans wanting more.
If the hardcore fans were left disenchanted, imagine how someone may have felt who didn’t follow the sport more regularly. How embarrassing.
First impressions are often permanent impressions.
This first impression process occurs in every new situation.
Once the first impression is made, it is virtually irreversible and the content of your future speech or actions will not likely change it.
In my opinion, the pressure is really on Strikeforce here to put on an amazing show. How many times have you rented or watched a UFC pay-per-view anticipating one of the best shows ever (based on the line-up) only to be disappointed? Well, that’s the UFC. As the “new kid”, Strikeforce will not have the luxury of putting on a sub-par performance and maintaining loyal, eager fans in the process.
The Strikeforce organization has no room for error. The fighters must perform at their career best and they must do it with class.
I say “good luck” to Strikeforce this weekend and I mean that sincerely. I am looking forward to some of the best MMA fights ever to be televised.
Then again, if I am not immediately impressed, I can always switch over to the UFC on Spike.
That’s always an option.